Luxury Can Only Dream of a 2010-Style Comeback

April 17, 2020
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Luxury brands have a well-earned reputation for resilience. Major labels bounced back from the 2008 financial crisis within 18 months and shrugged off political protests in Hong Kong last year. But the Covid-19 pandemic looks different and could lay them much lower.

LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury company, gave investors their first read on the industry’s performance through the health crisis after the Paris stock market closed Thursday. It reported a 17% decline in sales for the first quarter...



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