A Girl Story's "Pay-Per-View" Donations

July 07, 2010
© 2010 Mahindra FoundationVia Kidscreen, news today about a fundraising initiative that uses the serial or "pay-per-chapter" model to raise money for girls' education in India. The campaign, called A Girl Story, ties access to a new web-based film series, presented in segments, with user donations. The idea is the result of a collaboration between Nanhi Kali ("For the Girl Child," part of

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