Oumou Sy
Due to the lack of opportunity of gaining access to African fashion design and prêt-à-porter fashion, the African consumers follow the European fashions. Many make use of the second-hand goods from old clothes collections which flood the African markets. By setting up her own model label Made in Africa Oumou Sy is creating the possibility of local consumption of African fashions. This is why she is committed to introducing the industrial mass production of African prêt-à-porter fashion which can be offered at affordable prices in Africa.
Senegal and her mother taught her that dressing well is a sign of respect to others. “Every body is a creation of God,” Oumou Sy says. “Every body, every face, is beautiful. It is my job to ensure that the value of all that shines through.”
She also directs theatre and designs costumes for film despite her lack of formal education. Her collections are showcased at international fashion shows in Europe, Asia, Africa and North America.Senegal’s best known musical ambassadors—Youssou N’Dour and Baaba Maal—wear her designs.
Oumou Sy SiteVIDEOS ON OUMOU'S FASHION COLLECTIONS
Oumou Sy Fashion Cat Walk 1
Oumou Sy Fashion Cat Walk 2
Oumou Sy Fashion Cat Walk 3
Oumou Sy Fashion Cat Walk 5
Oumou Sy Fashion Cat Walk 6
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