Spil Games Making Adverwaves

Screenshot of GirlsGoGames.com ©2012 Spil Games


From yesterday's AdWeek, a short but very interesting article on Dutch company Spil Games, who are making some serious in roads into the tween - and particularly girl - demographic with a pretty standard roster of web-based causal and advergames. As Christopher Heine writes:

Tie your ad to a Selena Gomez virtual makeover game and position your

Canadian Kids Get an "F" in Active Play

This week, Active Healthy Kids Canada published their annual report card on physical activity levels of Canadian children and youth, giving kids - and their parents - failing grades when it comes to engaging in active play. You can read the short report here, or delve into the longer report here. The gist was well summarized in an article written by Lauren La Rose for the Globe and Mail:

Many